PROUD SOUTH AFRICANS UNITE AGAINST VIOLENCE & ABUSE

South Africa’s Buy Local Campaign with the uplifting ethos – Proudly South African – has expressed its appreciation towards all proud South Africans who are taking the well-being of vulnerable persons, especially women and children, to heart. The Campaign, which fundamentally supports the social and economic empowerment of all South Africans through the promotion of “local” urges South Africans of all races, cultures and social standings to take a firm stance against women and children abuse.

“We commend the tireless efforts of government and its stakeholders to instill a caring culture amongst all South Africans, accompanied by the necessary action to safeguard the interests of vulnerable persons. In the tenth year of the No Violence against Women and Children Campaign, Proudly South African would like to urge all South Africans to play their part in restoring the social fibre of society by heeding government’s call not to look away, but to act against abuse”, says Dalene du Preez, Proudly SA’s Marketing and Communications Executive.

Consumer support for homegrown products and services is acknowledged as a powerful tool in bringing about positive change. “Likewise, every South African can make a significant contribution towards eradicating abuse, by not turning a blind eye. Let’s speak out against this scourge and do something practical, however small it may seem, to assist women and children affected by violence and abuse. We can only be a truly proud and dignified society when all citizens enjoy quality of life and feel safe in their own homes. So let’s focus on local and be proud South Africans who want to make a difference and help to safeguard the social and economic interests of our country and all its citizens”, urges du Preez.

Why not show your allegiance to the effort to rid the world, and South Africa, of abuse against women and children by wearing a white ribbon between 25 November and 10 December. “Similar to large-scale consumer support of Buy Local, it will ultimately be the united voices and actions of all caring and concerned Proud South Africans which will help to instill positive social values and the appropriate behaviour”, says du Preez.

For more information on the Proudly South African Campaign, its empowering values, and the positive work of member companies, visit http://www.proudlysa.co.za/, or call 011 327 7778